Simco Hair Fixer 500Ml

PRODUCT INFORMATION What does a mans beard have to do with the downturn?
Everything, if you run Simla Chemicals (Simco), a company known globally for
the hair fixers it manufactures. Simcos history began before Independence
with Sardar Pratap Singh Bagga, a sturdy Sikh with a long, flowing beard,
learning lessons on chemicals in the famous Lahore perfumery Bhaion ki Dukaan
(the shop of brothers). With time, Bagga moved to Shimla and set up his own
business in 1948. Four years later, he chose to give up a comfortable life and
moved to Delhi. He felt the market here was penetrable, son Kuldeep Singh
Bagga, 62, recounts. Although the enterprising Bagga rarely used a beard fixer
in his life, he was quick to realise that other men in his community could not
do without a glue to keep their untrimmed facial hair integral to the Sikh
identity in place. Sixty-seven years later, Simco, short for Shimla
Chemicals, has not only penetrated the market but has become a virtual synonym
for all beard fixers. Today, the firm boasts of a customer base of 1 million
spread across India and 12 countries including the US, the UK, Canada and
Australia. PRODUCT SPECIFICATIONS Net Wt. 17 fl.oz (500ml) Product of India
Packaging: Plastic Product Type: Hair Fixer (Straigtner)

• Product Of India